Most common diagnosis in primary care setting
India—the Arthritis Capital of the World! (177 million by 2020)
30-50 years --- The disease has started and many have symptoms
Conventional treatments are less effective than patients hope for and often associated with unacceptable adverse effects
Patients are unwilling to accept adverse effects of conventional pain medication , with significant loss of productivity
With middle-aged population, chronic arthritis adversely impacts ADL (Activities of Daily Living) and leads to costly surgical interventions, like joint-replacements.